Curious by nature. Driven by solving problems.
I don't just analyze data. I ask questions, challenge assumptions, and look for patterns that help businesses make better decisions.
Whether I'm studying consumer behavior, building a better experience for my tennis players, or uncovering trends in a new dataset, I'm motivated by one thing:
Finding the story the data is trying to tell.
Austin, Texas · M.S. Marketing Research & Analytics
A better member experience became a better business.
Built a custom platform for my private coaching business to simplify registrations, improve the member experience, and make better business decisions through data.
Read the case study →What actually drives fans to the ballpark?
Regression analysis challenging assumptions about attendance and identifying statistically significant drivers of fan behavior.
Read the case study →Should another prebiotic soda enter the market?
Led a four-person research team through survey design, consumer analysis, and go-to-market recommendations.
Read the case study →Where can a challenger brand compete?
Perceptual mapping identifying competitive whitespace within the smartphone industry.
Read the case study →Where my curiosity for analytics began.
Texas A&M Research Scholar project exploring geographic patterns in public health data.
Read the case study →I start with questions.
I test ideas with data.
I turn findings into recommendations.
I build solutions people actually use.