Some came from curiosity. Others came from real business challenges. Each one pushed me to think critically, analyze the data, and make recommendations that create value.
A better member experience became a better business.
Designed and built a platform that simplified registrations, improved the member experience, and helped guide business decisions through data.
Read the case study →What actually drives fans to the ballpark?
Regression analysis that challenged assumptions about attendance and uncovered a surprising driver of fan behavior.
Read the case study →Should another brand enter the prebiotic soda market?
Led a four-person research team from survey design through strategic recommendations for market entry.
Read the case study →Where can a challenger brand compete?
Perceptual mapping that identified competitive whitespace and a stronger position for a challenger brand.
Read the case study →Where my curiosity for analytics began.
Spatial analysis of geographic and demographic factors that uncovered patterns in public health data.
Read the case study →