Curiosity is my competitive advantage.

I'm a marketing research and analytics professional passionate about understanding consumer behavior and helping brands make smarter business decisions. My experience spans consumer insights, retail execution, business analytics, and category strategy, giving me a well-rounded perspective on how products compete, grow, and win in the marketplace.

I began my career in consumer packaged goods, working directly with retailers and distributors to improve merchandising, pricing, and in-store execution. That experience showed me how data influences decisions at every level, from the shelf to the boardroom, and inspired me to pursue a Master of Science in Marketing Research & Analytics at Texas Tech University.

Today, I combine research, analytics, and business strategy to uncover insights that drive growth. Outside of my professional career, tennis has been a lifelong passion. From competing at Texas A&M to coaching players of all ages and building a personal business, the sport has shaped my leadership, discipline, and commitment to continuous improvement.